Reputation marketing specialists – Reputiage Reputation Marketing- announces that reputation management is no longer just another option to restaurant businesses.
In fact, in the world of modern marketing this kind of brand reinforcement has become an absolute necessity.
Reputiage marketing company was born out of the growing need for local Restauteurs to not only manage their reputation but market their business through better Social Media venue communications with customers: past, present and future.
A great online reputation can have a huge impact on a company’s revenue. When researchers at the Harvard Business School analyzed restaurant reviews and revenue in Seattle they found that a one-star increase on the popular review site Yelp meant a five to nine per cent increase in revenue for independent restaurants. And it’s not just restaurants that are affected it’s just about every business that deals directly with the public.
One thing that has been made clear is that reputation management no longer optional for restaurants that deal directly with the public. The internet has empowered consumers today in a way that has never been seen before enabling them to reach out to your potential customers in real time and on gathering passions making it impossible for businesses to succeed without some form of reputation management and comprehensive sustained marketing efforts.
Now-a-days you have to operate and encourage customers to post their opinions and complaints on business-review and social media sites. Your company’s success or failure in large part hinges on the effect that your current online management of your reputation to encourage others to buy your product or indulge in your specialty services. Shoppers today want to know that you have a good business reputation according to what others say about you to ensure they are making a wise purchase decision….this is why the word managed reputation is a segment of any mangers daily repertoire. Technology has empowered the consumer to review your performance and blast it in front of the entire world and, only the use of technology will insure you respond appropriately.
You should suggest to your favorite customers to leave positive reviews. This is only a small part of what is required for a restaurant business to succeed today. You need to monitor reviews and respond quickly to those that are negative. In order to do this you need a system to monitor review sites and make you aware of claims for or against your reputation. You need to make sure the good reviews outweighs the bad on all review sites. The way to do that is to promote the publication of positive reviews across all the reviewing blogs and websites for our industry.
Reputiage makes a similarly impossible task less tiresome with the use of the right technology.